viernes, 20 de marzo de 2015

40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

Torture Victims Are People Just Like You And Me

Advertising Agency: Advico Y&R, Zurich, Switzerland

Stop The Violence: Don’t Drink And Drive

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Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Premature Ending: “If you smoke, statistically your story will end 15% before it should.”

“THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting call QUITTLINE on 0200 00 22 00″ (Advertising Agency: Iris, London, UK)

World Wide Fund For Nature: Frightening vs. More Frightening

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Advertising Agency: DDB&CO., Istanbul, Turkey

Your Skin Color Shouldn’t Dictate Your Future

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Advertising Agency: Publicis Conseil, Paris, France

Deforestation Continues With The Turn Of A Page

Advertising Agency: LINKSUS, Beijing, China

Unhate

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Advertising Agency: Fabrica, Italy

Elm Grove Police Department: Slower Is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Save Paper – Save The Planet

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Air Pollution Kills 60.000 People A Year

Advertising Agency: unknown

Liking Isn’t Helping. Be A Volunteer. Change A Life

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Advertising Agency: Publicis, Singapore

Bird Conservation: If You Don’t Pick It Up They Will

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

What We See When You Smoke

Advertising Agency: JWT, Atlanta, USA

Animal Anti-Cruelty League: That’s Not A Football

Advertising Agency: Lowe Bull, Cape Town, South Africa

Bangalore Traffic Police: Don’t Talk While Driving

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Advertising Agency: Mudra Group, India

Child Soldiers: It’s Not Happening Here, But It’s Happening Now

Creative/Art director Pius Walker, Amnesty International, Switzerland.

Censorship Tells The Wrong Story

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

Distracted Driving: Think Of Both Sides

Advertising Agency: Red Pepper, Ekaterinburg, Russia

Every 60 Seconds a Species Dies Out. Each Minute Counts

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Advertising Agency: Scholz & Friends, Berlin, Germany

Innocence In Danger: Where’s The Pedophile?

Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

Sexual Predators Can Hide In Your Child’s Smartphone

Advertising Agency: Herezie, Paris, France

Smoking Causes Premature Aging

Advertising Agency: Euro RSCG Australia

You’re Not A Sketch. Say No To Anorexia

Advertising Agency: Revolution Brasil

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)